United Cycling has incorporation with Argon 18 and FatCreations designed, painted and built an E-119 Tri+ for IRONMAN triathlete and Argon 18 ambassador, Michelle Vesterby.
For Women by Women at FatCreations
For Michelle’s bike, we wanted to break away from our usual custom bike process. We wanted this to be a complete women’s project. We have been working with FatCreations in the UK for some of our custom paint projects and were lucky to collaborate with Bex, the talented woman side of FatCreations. With this custom paint, we wanted to highlight the impact of women in Triathlon and make a statement that Argon 18 is fully dedicated to supporting women in all aspects of the sport.
Ironman is one of those things where I’m just amazed not only by the athlete’s dedication to training, strength and endurance but their mental ability to keep pushing on. Best of luck to Michelle in the IRONMAN World Championship, I hope the frames bring you lots of luck and speed!”
Keep Smiling by Michelle Vesterby
The objective for all of our custom projects is always to offer a bike that highlights the athlete’s personality. Offering personalized bikes to special athletes is our way of encouraging them in the final stages of their preparation for major events. We know that these special attentions can make a huge difference.
Knowing that pink is Michelle’s favourite colour and that she absolutely wanted a pink bike, coming up with a subtle bike cosmetic was never an option. We wanted to do something spectacular, sophisticated and vibrant by adding a gradient with multicoloured layers (holographic).
Michelle Vesterby has always been known for speaking her mind and we wanted to incorporate that aspect of her personality in the design. To do so, we added all sorts of graphic elements on the bike’s top tube, including her quote “Keep Smiling” along with Danish, Hawaiian and personal graphic details. These become motivational elements to look at when she’s deep into her race to help her push on.
Argon 18's ParticuleR Program
ParticuleR is the new internal initiative program from Argon 18 pushing a creative hub for experimentation. Through the ParticuleR Program Argon 18 designers will go to the extreme of their cycling passion to develop new ideas, new designs and possibilities. It is the company’s new playground to push creative limits and influence future brand designs. It is only through experimentation that one learns and grows. All the projects from this lab will be unique.
Built in United Cycling
The bike has been assembled by Danish National Team Mechanic and Head Mechanic in United Cycling, Danny Skovgren, who is known and respected for his eye for the details.
It’s Danny and his fellow mechanic, Peter Iten, who are building, fitting and styling all the Argon 18 bikes which is being sent out to the Northern European markets.
Photos: Peter Ebro // United Cycling